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Is Green Cliche?
By admin | July 14, 2008
I heard a radio newscaster the other day say that the new push towards greening everything was a fad he hoped would be over soon. This comment struck me on two levels. First, I disagree with it. I mean, once bigger corporations have caught on, I don’t think it is going away anytime soon. Not to say that I don’t sometimes hate the corporate advertising that slickly uses “green values” to promote something that people don’t need or is bad for the environment but I do believe that organic certifications and other green seals are now part of consumer culture. Not just because they are good for the environment but also because they are good for business.
My second thought however, had to do with wondering what “greening” this particular broadcaster was ready to be done with. Was it the hybrid SUV’s, which in my opinion seem like kind of a waste for most people, or things like organic twinkies? I am ready for those things to be over too. My biggest hope with all of the environmental news and green seals of approval is that people will start to think about what they consume - Do you need it? and What happens when you are done with it? I believe that people will start and continue to ask themselves these questions well into the future.
Topics: Green Living |
July 15th, 2008 at 5:54 am
I completely agree - “the green movement” is not a fad. Not to generalize - well, ok, I will…was he 65 years old and related to most of the old-school men I have worked with in my life? I think the best thing to do is to sidestep the dissenters and just keep forging ahead by spreading the message as you do on your blog.
Really - did recycling that we did not routinely do in most major cities just 15 years ago go away?
July 17th, 2008 at 9:05 am
Suprisingly it was a younger guy…and your are right many of the green ideas that do sound kind of faddish now have been around and time tested…can’t go wrong with reduce, reuse, recycle!