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Green Clothing Scam
By admin | June 2, 2008
I hate shopping for clothes. I have the same complaints most women do - nothing fits, it’s not flattering, too old to wear this, too young to wear that…etc. But I do make it to the mall on occasion - mostly for the indoor playground and Starbucks. Last week, I saw an advertising campaign in my local New York and Co. that made me really think about what it means to be “green.” The slogan was something to the effect of “Eco Chic- Eco Couture. Leaf Motifs. A Tribute to Our Earth.” The clothing under the display was nice enough - mostly white, beige, and well, leaf motifs. On further inspection, I realized that other than the sign and the “leaf motifs” there was nothing different about the clothing. No biodegradable soy inks, no bamboo blends or organic/transition cotton. Just regular clothes marketed as great green buys in support of the Earth.
Now, maybe I missed something. It’s possible I wasn’t looking at the right labels or something. But this advertising campaign is a joke. With so many people trying to make more sustainable and environmentally friendly choices, the marketing for these products seemed way off base and confusing. I guess people who actually have the time and inclination could see right through this advertising but I bet a few people see the “Eco-Couture” and get fooled into buying one more thing they don’t need. In the long run…when everything is green, nothing is green. I’m sticking to the old standby - reduce what you buy, reuse everything you can, and recycle what is left.
Topics: Green Living |